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The previous few weeks have been nothing wanting dramatic at Twitter headquarters. However earlier than I get into that, I simply wish to say thanks. dark-paul gosselaar for our cowl picture inspiration.
And I’d be remiss if I did not point out that I sympathize with all the staff who’ve been laid off, by selection or not. 1000’s of individuals shedding their jobs isn’t any laughing matter and I’m in no way taking it calmly.
how did we get right here
Elon Musk posted eight tweets as we speak, which is wonderful for somebody who needs to be busy operating an organization (all the way down to the bottom).
However his newest spherical of adjustments is the undoing of considered one of his first acts as the brand new CEO, which was to ban Kathy Griffin and others for mocking his management.
However the week started with Musk sending an e-mail (encrypted?) to all workers informing them that they are going to be fired until they work at an “extraordinarily arduous” tempo to construct “Twitter 2.0.”
The consequence?
Shortly after the e-mail was despatched, Twitter introduced that they had been closing their doorways (some say they are going to reopen on November 21). All remaining workers had been knowledgeable that entry to their credential had been revoked.
This was the scene at Twitter headquarters final evening:
And Musk tweeted:
He is aware of that folks love to look at a prepare wreck, proper?
Both means, it looks as if conversations are flowing, opinions are flying, and engagement is thru the roof.
No marvel so many individuals assume that is the top of Twitter. Even Musk joins in on the… er, enjoyable?
Let this sink in. Musk started his first day on the job by firing prime executives, together with CEO Parag Agrawal. Quickly after, a number of others adopted his lead. Let’s have a look at who’s gone:
- CEO Parag Agrawal
- CFO Ned Segal
- Head of authorized coverage, belief and safety, Vijaya Gadde
- Common Counsel Sean Edgett
- Data Safety Director Rinki Sethi
- Head of Safety Peiter Zatko
- Director of Buyer Service, Sarah Personette
- Director of Individuals and Variety, Dalana Model
- Advertising Director, Leslie Berland
- Common Supervisor of Client Merchandise and Income, Jay Sullivan
- Common Supervisor of Core Applied sciences, Nick Caldwell
- Accounting Director, Robert Kaiden
- Vice President of World Consumer Options, Jean-Philippe Maheu
- Head of Worldwide Communications, Julie Steele
- Head of Belief and Safety, Yoel Roth
- The worldwide head of social media and editorial
- The director of ethics, transparency and accountability of ML
- data safety supervisor
- CEO of Twitter Studio
- Head of localization technique
Those that haven’t been fired are selecting to resign on their very own phrases. The explanations? Peter Clowes helps clarify why some select to not observe Musk:
So is Twitter achieved?
Possibly? One in every of your remaining workers has told Newsweek reporter Travis Akers the web site “has a few week left earlier than it dies.”
Some persons are not satisfied.
It is arduous to imagine Musk would spend $44 billion on the platform simply to see all of it burn down in a matter of weeks. However I additionally assume he underestimated how a lot the employees would put up with. With all of the conflicting data on the market, it is arduous to know what to imagine. We are going to attempt to hold this web page up to date with the newest data as it’s launched. Keep tuned!
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Concerning the Writer
Nicole Farley is an editor at Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has intensive expertise in digital advertising, an MBA, and a love of true crime, podcasts, journey, and snacking.
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Are we officially saying goodbye to Twitter? It depends on who you ask
