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Advertising Podcast with Matt Briel

On this episode of the Duct Tape Advertising Podcast, I interview Matt Briel. Matt is an entrepreneur and vp of promoting and communications at Lulu.com, in addition to a self-diagnosed collaboration addict. After greater than 15 years main gross sales and advertising and marketing groups within the publishing and media areas, he has developed a singular ardour for serving to creators turn into extra profitable by leveraging books as a catalyst for sustainable earnings and alternative.

Important level:

Writing a ebook can take your credibility, authority, and what you are promoting to the subsequent stage – not solely does it provide you with a tremendous alternative to share your data, however it would additionally assist you to enhance your consciousness of your self and what it’s important to supply. Matt Briel joins me on this episode and shares precisely how books can drive success for rising audiences, manufacturers, attain, income, and extra.

Questions I ask Matt Briel:

  • [1:29] Might you inform us about Lulu’s origin story and the way she got here to be?
  • [2:25] Is self-publishing a extra worthwhile solution to publish right this moment?
  • [5:12] Why would anybody need to self-publish a ebook?
  • [7:30] Would you say that self-publishing is taken into account a differentiator for corporations?
  • [11:42] What does it take to supply a ebook?
  • [18:49] What do you say to that one that thinks they do not have time to write down a ebook?
  • [21:59] The place can folks discover out extra about you and publish a ebook with Lulu?

Extra details about Matt Briel and Lulu:

Be taught extra about Intensive Company Certification:

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This episode of the Duct Tape Advertising Podcast is delivered to you by HubSpot Podcast Community and Lulu.

HubSpot Podcast Community is the audio vacation spot for enterprise professionals looking for the perfect schooling and inspiration on tips on how to develop a enterprise.

Whether or not you will have a longtime following or are simply beginning out, books are an effective way for entrepreneurs and creators to determine credibility, develop an viewers, and generate revenue. From getting extra talking engagements to producing leads for what you are promoting to constructing a neighborhood of followers round your model, a ebook can result in many new development alternatives for you! At Lulu, now we have free publishing instruments and eCommerce plugins to print books immediately out of your web site for turnkey white label compliance. Discover us at Publishforgrowth.com to learn the way to get began in your first (or subsequent!) ebook right this moment.

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Growing Your Audience (And Your Revenue) With A Book