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In Half 1 of this weblog sequence, we mentioned the significance of promoting automation and the way HubSpot’s workflows match into that technique.
In Half 2, we’ll share some pattern HubSpot workflows you should use to streamline your advertising, gross sales, and customer support processes. We even have methods to make use of workflows internally. Test it out.
HubSpot Workflow Examples for Higher Advertising
There isn’t a one-size-fits-all workflow. Workflows are designed to satisfy particular person wants and interact with potential prospects based mostly on their present degree of curiosity and interplay with your online business. Subsequently, you will want to create totally different workflows to fit your wants.
Let’s take a look at among the commonest sorts which might be efficient with lead nurturing.
Drive new MQLs: In case your purpose is to generate extra MQLs, use a workflow that engages current leads with content material that’s related to their present curiosity in your online business. Since they’re probably contemplating your providers, follow the informative content material that explains your online business earlier than diving into the provides.
Reactivation campaigns: Discover prospects who have not interacted with you shortly and invite them again with helpful and/or informative provides. If they do not reply, allow them to choose out.
Welcome weblog subscribers: Use a workflow to warmly welcome new weblog readers and supply them with extra helpful content material.
Submit-event workflows: Reaching out to potential prospects after an occasion is an effective way to thank attendees, present them with extra data and merchandise, and additional domesticate your relationship with them.
Content material downloads: Workflows triggered by content material downloads will let you gauge your prospect’s standing along with your firm (TOF, MOF, BOF) and supply additional insights based mostly on their present degree of engagement.
Gross sales Workflows
Communication with prospects: You probably have potential prospects who’ve persistently proven curiosity in you and your providers, workflows that arrive with extra data and product provides will assist have interaction them and educate them about the advantages of your service.
Lead Nurturing Content material and Case Research: Nurture leads who’ve engaged with you and your merchandise by offering them with particular product provides and case research that can remodel them from result in buyer.
Deserted Cart Workflows: Deserted cart workflows assist enhance gross sales by reminding customers who’ve deserted their purchasing carts to return again and full their purchases. Incentivize them with a particular low cost.
Upsell based mostly on earlier purchases: Your journey with a buyer doesn’t finish once they have bought your product. Observe up with a workflow that reveals your appreciation and recommends much more merchandise they’ll get pleasure from.
Free trial conversions: The purpose of any free trial is to persuade somebody to purchase the complete product. With a free trial workflow, you’ll be able to push them to purchase. As soon as somebody indicators up to your free trial by way of a kind in your web site, use that as your workflow set off to start out this marketing campaign.
Begin this workflow by thanking them, then begin offering materials on methods to use their free trial options. Bear in mind the size of your free trial and attempt to area your e mail sends accordingly. The ultimate e mail on this workflow marketing campaign needs to be an encouraging message to enroll and contemplate offering an incentive.
Improve effectivity: Workflows can enhance gross sales effectivity by connecting leads with gross sales reps. Based mostly on the actual standards you set to your leads, workflows join these leads with the gross sales reps who will work greatest with them, making your job simpler.
Workflows for buyer success
Welcome and Coaching: When a prospect turns into a buyer, give them much more data and welcome them to your online business. This can be a nice strategy to enhance your relationship along with your buyer and construct model loyalty.
Steady communication with the consumer: Retaining an open line of communication is significant to buyer success. Create a workflow that reaches prospects and retains them knowledgeable about your merchandise and your online business.
Alternative to purchase extra if glad: As soon as a buyer makes a purchase order, incentivize future purchases. Develop a workflow that lets your prospects learn about new product and repair launches and encourages them to purchase extra in the event that they’re proud of their final buy.
In the event you use Web Promoter Scores (NPS) to guage the satisfaction of your buyer base, this workflow might be particularly useful. Ship glad prospects unique content material or webinar invites to maintain them delighting. The set off for this might be somebody ranking you an 8, 9, 10, or no matter you contemplate “completely satisfied.”
Ship dissatisfied prospects an automatic buyer suggestions survey or different useful resource. For this, the set off could be a low ranking of 5 or much less.
Necessary observe: Make certain your workflow takes previous purchases into consideration when focusing on particular prospects.
Maintain them knowledgeable: Transparency fosters belief. Maintain prospects updated with a workflow that informs them about every thing that occurs in your online business. On this means, they know that they’re taken into consideration when enterprise choices are made.
Present alternative for suggestions: Constructing on the purpose above, prospects must know that you’re obtainable. Have a workflow that reinforces the thought which you could talk whenever you want your questions or considerations answered.
Alternative to refer a good friend: Buyer referral packages are profitable as a result of prospects love reductions and you like getting new leads and prospects. Consistently promote your referral program by workflows to maintain your referral system operating and powerful.
Workflows for inside use
- Assign results in homeowners: Sure individuals inside your organization shall be higher outfitted to work with totally different leads than others. Workflows can assist higher join sure leads with particular homeowners to enhance the success of your transition from result in buyer.
- Lead Rating: Exercise can inform us loads about your potential as a buyer. By analyzing their exercise in your web site, you may give them a rating that can will let you higher assign them to workflows that can result in higher lead nurturing.
- Change contact properties: Change your contact properties to satisfy new advertising methods as your campaigns evolve.
- Ship notifications: Workflows work each methods. Whereas they assist attain leads and prospects, in addition they work to remind your crew of essential occasions and updates about offers and leads.
- Onboarding and coaching: When a brand new rent begins, set off a workflow that sends them related details about their function and the corporate. This might embrace insurance coverage kinds, worker handbooks, paycheck data, coaching alternatives, and so forth.
HubSpot workflows to optimize effectivity
Automating gross sales, customer support, and advertising duties will liberate the time you spend doing these duties manually. Use that point to enhance or add to your total advertising and gross sales methods, content material creation, and extra.
Learn concerning the significance of promoting automation in Half 1 of this sequence.
In Half 3 of this sequence, we’ll focus on the significance of auditing your current workflows.
Unsure the place to start out with workflows? Whether or not you are simply getting began with HubSpot and even in the event you’ve been right here for some time, our onboarding crew can stroll you thru establishing workflows that improve buyer satisfaction and enterprise effectivity.
I hope the article roughly HubSpot Workflows That Enhance Effectivity and Buyer Satisfaction: Half 2 provides sharpness to you and is beneficial for depend to your information
HubSpot Workflows That Boost Efficiency and Customer Satisfaction: Part 2