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Throughout IBC 2022, our very personal Johnnie Behiri joined Marco Pezzana and Chris Carr, Videndum Media Options’ Divisional CEO and Chief Advertising and marketing Officer, respectively, in an intensive discuss that explored the general technique the corporate is adopting following its rebranding course of of The Vitech Group has began.
Right here at CineD, we’re undoubtedly obsessive about the most recent digicam toys. It truly is the core of what we do. Nevertheless, each from time to time it is price taking a step again from the staff information to speak to corporations in regards to the route they’re taking, and ultimately the complete trade.
Throughout IBC 2022, we reported extensively from the present ground on main product launches. Nevertheless, after three lengthy years of the pandemic, the present was at the start a jovial event to reconnect with outdated associates and acquaintances. Amongst these, we are able to depend on Marco Pezzana and Chris Carr from Videndum, who had been sort sufficient to take us backstage on the firm and discuss Videndum’s Media Options division.
Videndum Media Options: complete supply
Videndum’s many manufacturers are grouped into three major divisions: Videndum Manufacturing Options (OConnor, Sachtler, Litepanels, Quasar Science), Videndum Inventive Options (Teradek, SmallHD), and Videndum Media Options (Manfrotto, Gitzo, Lowepro, Avenger, Savage, Colorama , Syrup Laboratory).
Earlier this yr, Videndum Media Options expanded with the acquisition of the Audix model, which now sits alongside Rycote and JOBY to strengthen the division’s give attention to audio. In actual fact, because the pandemic expertise has utterly altered the best way digital content material is produced, the corporate has determined to embrace all completely different codecs and mediums to aspect with impartial content material creators.
“Merely put, there is no such thing as a nice video with out nice audio.”
Chris Carr, Director of Advertising and marketing, Videndum Media Options
In fact, this under no circumstances implies that the corporate neglects its trusted skilled group or forgets the legendary manufacturers and merchandise on which they constructed their status over time, corresponding to Manfrotto luggage and help programs. for cameras.
As a substitute, Videndum’s technique appears extra geared in the direction of growing worth for its viewers by providing end-to-end options and ecosystems. In different phrases, their intention appears to be to take entry-level content material creators by the hand and help them all through their inventive progress into well-established professionals.
To take action, the corporate might want to rigorously defend the id of its current manufacturers or create new ones with a really sharp focus. For instance, whereas Manfrotto and Gitzo respectively goal the skilled and outside communities, JOBY will proceed to handle the wants for brand spanking new types of content material creation.
Naturally, the identical technique applies to all different market segments through which the corporate operates, from every day on-line content material creation to movie broadcasting and manufacturing, not excluding the opportunity of encompassing much more fields sooner or later.
For extra info, go to the Videndum web site right here.
What do you consider Videndum’s mission and technique? In your opinion, what route will content material creation take within the subsequent 5-10 years? Tell us your ideas within the feedback part under!
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Present and Future of Videndum Media Solutions – With Marco Pezzana and Chris Carr